2023

Traffic is Life!

  • The Traffic is Life! platform has carried out awareness studies towards various target audiences for 18 years as the longest social responsibility project in the sector, with a view to changing the behavior and habits of  individuals from all age groups regarding traffic safety, and raising awareness in society.
  • In 2022, the Traffic is Life! platform turned its  attention on the reflections of urban living,  rising mobility, and technology on our daily lives.Correctly analyzing changing technology and  media consumption trends, the platform adopted  the strategy of taking an active stance in social  media and digital platforms in order to efficiently  reach its target audience.
  • With the transfer of education to online platforms,  as the hours of the lessons taken by the students  on EBA TV increased, as Traffic is Life, we took part  in EBA TV (Online education platform prepared  by the Ministry of National Education, which  broadcasts from three different channels: primary  school, secondary school and high school) to  increase the traffic awareness of our children, our  future, and supported positive cultural awareness.
  • Traffic is Life in 2022! Platform, in cooperation with Küçükçekmece Belediyesi, started the Child Safety in Traffic project with the slogan “Conscious Children in Traffic, Our Future is Safe”.
  • Kucukcekmece Belediyesi Within the scope of the project, which will be carried out in the Children’s Traffic Education Park, which is established on an area of ​​​​approximately 5 decares, under the coordination of Küçükçekmece Belediyesi and Küçükçekmece District National Education Directorate, 25,000 students between the ages of 5-12 are given both theoretical and practical training.